subliminal advertising
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![]() The annoyance problem points out something interesting about advertising, however. When pop-up ads first appeared, they bothered lots of people and you did not see them on very many sites. After a while, people got used to them and stopped complaining, and now pop-up ads can be found on tons of sites. Television provides another useful example. If television programs were ad-free today, and suddenly a TV station were to start running eight minutes of advertising every half hour right in the middle of programs, people would go NUTS! There would, quite possibly, be riots in the streets. But since we are all familiar with TV ads, they don't bother us much. In fact, during the Super Bowl, the ads are a big part of the show! free web site, Banner Advertising. subliminal advertising
What's caused this accelerated morbidity? After all, the problem with banner ads is the same problem that had already become conventional wisdom two or three years ago, when Suck first declared the banner bullishness that we've clung to ever since. The problem is that people aren't clicking on them! Because all Web users are not falling into a state of buy-now zombification, like Jerry Lewis's landlady in Rock-A-Bye Baby, or the brainwashed teens in Josie and the Pussycats, the entire market must not be working. Through the fog of crushing depression and cheap booze that constitutes any discussion of webvertising, one piece of fake erudition is always sure to come up: "Banner ads? Those things only get, like, point-five percent clickthrough!" subliminal advertising. Banner Advertising
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